E - F: Euro RSCG Wnek Gosper

 

Campaign in 1999 by Euro RSCG Wnek Gosper for Hooper's Hooch, an `alcopop'. Challenge: to re-establish brand as a legitimate alcoholic drink, after the negative publicity about alcopops, and get away ...

Campaign in 1998-9 by Euro RSCG Wnek Gosper for Jacobs Cream Crackers. Objective: to build appeal in a younger target market who would deliver new volume. Medium: TV.

This 1998 paper examines the popularisation of Direct Debit as the result of several campaigns. Twelve years of advertising (1985-97) have helped to win over the sceptical British public; increased th ...

The Kaliber 'Hello Girls' poster campaign. Describes the launch and development of the no alcohol lager market during the 1980s: in 1987-9 Kaliber's share began to fall, under attack from low alcohol ...

1994-5 campaign by the Butter Council to counter perceptions that margarines and low fat spreads were always `good' and butter always `bad' (shown by research: MORI quoted). Background: butter share h ...

The agency was charged with the task of making Hepworth’s sewage pipes stand out from the crowd in order to keep it at the head of the market. Past advertising for the company, in common with other bu ...

The Kaliber brand of no-alcohol lager was successfully launched in 1985. This paper charts its progress through two fundamental strategic shifts, the first in 1989 to counter competitive threat, the s ...

Butter sales in the UK were falling, thanks mainly to the increasing popularity of healthier alternative spreads. The target of a new advertising campaign was identified as the ‘dual user’ who had a p ...