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Case Study
1.
Darden Restaurants, Inc.: Life On Land Is Dry campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.395-398
Darden Restaurants, the largest casual-dining restaurant group in the world, operated three distinct restaurant concepts: the Olive Garden, Bahama Breeze, and Red Lobster. With about 700 locations, Re ...

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Case Study
2.
ConAgra Foods' Feeding Children Better Foundation: Child Hunger campaign
Candice Mancini, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.363-366
ConAgra Foods, the $14 billion packaged-food giant, created its Feeding Children Better program in 1999 in response to the growing problem of childhood hunger in the United States. In conjunction with ...

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