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Award-winning case study
1.
Metropolitan Police - Trident
Integrated Marketing Communications Council Europe, Gold, IMC European Awards 2007
In 1998, the Metropolitan Police initiated the Trident initiative in an effort to tackle rising gun crime in London's black community. The campaign aimed to demonstrate the dangers of carrying a gun t ...

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Read: 20 times
Award-winning case study
2.
Pizza Hut (UK) - 4ForAll
Integrated Marketing Communications Council Europe, Silver, PMC European Awards 2006
As this short account shows, by introducing 4forAll, four mini pizzas in one, Pizza Hut created the first edible pizza game. The aim was to take turns spinning to decide which square to eat next, and ...

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Read: 50 times
Award-winning case study
3.
Kimberly Clark (UK) - Snuggle Up! with Kleenex®
Integrated Marketing Communications Council Europe, Gold, PMC European Awards 2006
Cold and flu can make you feel like hibernating. Staying in and curling up. To help Kleenex® consumers get through the worst of the winter season, they created a unique premium – the Kleenex® Sofa Snu ...

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Read: 44 times
Award-winning case study
4.
Mitchells & Butlers (UK) - Vote with Your Throat
Integrated Marketing Communications Council Europe, Silver, PMC European Awards 2006
UK brewer Mitchells & Butlers wanted to find innovative ways to sell more beer. During the UK general election in May 2005, customers were invited to vote with their throat by selecting from three bee ...

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Read: 27 times


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