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Case Study
1.
Maryland State Lottery Agency: Cash In Hand campaign
Mariko Fujinaka, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.945-948
As the Maryland Lottery, run by the Maryland State Lottery Agency, entered its 25th year in 1998, it found itself struggling. After the lottery first began in 1973, sales and popularity grew rapidly. ...

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Case Study
2.
Comcast Digital Migration Program
Pam Madaio and Cory Farrugia, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Eisner & Associates for Comcast Cellular Communications. Comcast conducts business in Philadelphia, Southern and Central New Jersey, and Delaware, where the mar ...

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