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Case Study
1.
Kapi'olani Health Maturity Program
Ian Killips and John Walling, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by ERS Direct Marketing for Kapi'olani Health. Located on the island of Oahu, the Kapi'olani Medical Center is one of six major hospitals offering maternity servic ...

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Case Study
2.
'What's in Your Hair?'
Joe Sewald and Mary Cee, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by ERS Direct Marketing for Sebastian International. Sebastian hair care, skin care, and make-up products are sold exclusively through Sebastian 'Grand Salon' stores. T ...

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