E - F: EHS

 

Campaign in 1999 by EHS for Microsoft Hotmail. Objective: to develop into a mass internet consumer service, during 4 months in the summer. Media: Internet, leaflets in cyber-cafés, Hotmail ID cards (o ...

The first Tesco Metro was launched in June 1995. This new store concept brought the Tesco values of quality, convenience and value back to the High Street. After thorough testing of the initial wave o ...

Tesco Baby Club was conceived to establish the Tesco Clubcard brand (launched in 1995). Young families were found to have the highest expenditure of all Clubcard groups. A series of six mailings compr ...

Every year, many customers renew their home insurance premium. So, increasingly, direct marketing agencies are asked to put together 'loyalty programmes'. In Legal & General's case, in the run of ordi ...

'Term assurance' does not mean much to the average man in the street. Evans Hunt Cott was faced with this question when it received a brief to sell Legal & General term assurance off the page. The age ...