C - D: Cramer Krasselt

 

With a focus on the use of Street Teams, CareerBuilder looked beyond traditional communications and tried to engage consumers, and encourage them to interact with the brand. Street team members were d ...

Rozerem – the first innovation in sleep medicines in nearly 35 years – launched in a highly competitive environment. The goal was to cut through the clutter –- seeding the idea in sleep sufferers' min ...

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose ...

AirTran Airways took to the skies in 1997 following the merger of AirTran, a small carrier serving 11 cities from its base in Orlando, Florida, and ValuJet, a discount carrier struggling to rebuild af ...

The Evinrude E-Tec 2>4 campaign was launched at a time when boaters had accepted the notion that their outboard engine would forever feature 4-stroke technology. The 2>4 campaign not only shattered th ...

In the early 1990s, beer brand Corona Extra, needed to shake off its image as a 1980s yuppie fad. A sustained advertising campaign over 16 years has ensured that the brand is now synonymous with a rel ...

CareerBuilder.com is the largest job website in the US, with more job seekers and job postings than Monster and Yahoo! HotJobs. But the brand trailed in the critical race for unaided awareness - a pos ...

The study describes a campaign aimed at increasing investment among people in the Chicago area who consider themselves to be business managers rather than wealthy. The objectives were to improve the p ...

This 1996 DMA ECHO entry was created by Cramer-Krasselt for US West. US West offered a phone enhancement service that allowed its customers to turn their phone off when they did not want calls. A dire ...

This 1996 DMA ECHO entry was created by Cramer Krasselt for Southwest Airlines. Direct response television advertising was used in order to break through the clutter of expected fare sales. Because th ...

This 1996 DMA ECHO entry was created by Cramer-Krasselt for US West. Direct mail was used to promote Caller ID with Call Waiting to consumer households with a minimum level of toll usage. Since both p ...

This 1996 DMA ECHO entry was created by Cramer-Krasselt for Haworth. Haworth offers high-end, high-tech office furniture. This multi-media campaign was developed in order to generate interest in Hawor ...

This 1996 DMA ECHO entry was created by Cramer-Krasselt for Nuveen. Direct mail was sent to Nuveen's customer list in order to promote the sale of municipal bond packaged products. The sale of these p ...