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Craik Jones Watson Mitchell
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1.
Adventures
FEDMA, Best of Europe, 1999
Land Rover brought the brand alive to customers by involving them in their 'Adventures' programme, a series of off-road events exclusive to Land Rover owners. Many events sold out in three months.
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2.
Parcelforce 9am Launch
Heather Bayliss and Jon Voelkel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for Parcelforce Worldwide. The objective of this direct mail campaign was to generate leads for Parcelforce's new 9 am deliv ...
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3.
Bananas
Liz Carruthers and Jon Voelkel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for First Direct, the UK's first and only telephone bank. Because First Direct presented the UK market with a brand new conc ...
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4.
Net a Tidy Sum
John Cole and Jon Voelkel, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for ShareLink (United Kingdom). The objective of this direct mail campaign was to encourage ShareLink customers to open up a ...
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5.
Hard Work
Christine French and Jon Voelkel, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for UK-based Land Rover. Since the classic Land Rover Defender, a four wheel drive utility vehicle, looks the same way as it did ...
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6.
Discovery Days
Christine French and Jon Voelkel, Direct marketing Association (US), ECHO Awards, 1997
This DMA Gold ECHO award winner was created by Craik Jones Watson Mitchell Voelkel for Land Rover, a UK-based carmaker. The Land Rover Discovery, a spacious, versatile 4×4 family vehicle, faced fierce ...
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7.
Greetings From the Last Place on Earth
Jon Voelkel and Gerry Farwell, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for Parcelforce, both located in the UK. Parcelforce's International Datapost offers guaranteed delivery to 200 countries wo ...
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8.
Where Have You Been All Day?
Jon Voelkel and John Ashley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for British Telecom (BT). BT offers consumers a variety of added-value services for their phones under the umbrella name 'Se ...
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9.
Peace & Quiet
John Ashley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for British Telecom (BT). BT offers consumers a variety of added-value services for their phones under the umbrella name 'Se ...
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10.
1995 Discovery Test Drive Campaign
Jon Voelkel and Christine Kemp, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Veolkel for Land Rover, both located in the UK. Direct mail was used to promote the Land Rover Discovery, a 4×4 family vehicle, to c ...
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11.
A Country Affair
Jon Voelkel and Christine Kemp, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Gold ECHO award winning campaign was created by Craik Jones Watson Mitchell Voelkel for Land Rover, both located in the United Kingdom. Direct mail was used to promote the all new Range ...
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