C - D: Columban Advertising

 

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Case Study
1.
The Legend of Hatuey
Raul G. Marmol and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Columbian Advertising for Bacardi-Martini US. The objective of this campaign was to introduce and build awareness of Bacardi Hatuey Beer, a Cuban beer, among pe ...

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Case Study
2.
Gold Card Newsletters
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this newsletter campaign were to generate incremental sales, increase cardholder loyalty and usage, and ...

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Case Study
3.
Green Card Newsletters
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this newsletter campaign were to generate incremental sales, increase cardholder loyalty and usage, and ...

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Case Study
4.
Thank You Postcard
Lisa Bensaoui and Liz Brohan, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. The objectives of this direct mail campaign were to generate incremental sales, increase Gold Cardholder loyalty and usag ...

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Case Study
5.
Pack to School
Liz Brohan and Stacey Fox, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Columbian Advertising for EyeCare Centers of America. EyeMasters wanted to target families who had children in the young, pre-teen back-to-school group. The foc ...

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Case Study
6.
Harris SBA Leadership Lead Generation Ad
Liz Brohan and Greg Ohm, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Columbian Advertising for Harris Trust and Savings. Direct mail and print ads were used to promote bank loans backed by the US SBA for S ...

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Case Study
7.
'Very Attractive' Pre-Approved Mailing
Liz Brohan and Lisa Benzaoui, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Columbian Advertising for Lane Bryant. Lane Bryant is a retailer of women's plus sized clothing. Once the sole provider to this market, Lane Bryant now faces co ...

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Subjects
Cadmus DirectCadmus Direct MarketingCallegari, Berville, GreyCampbell MithunCampbell-Ewald CommunicationsCano & Martinez DirectCapper Granger AgencyCARATCarlson Direct MarketingCarlson Marketing GroupCarlson Marketing Group UKCarmichael LynchCarmichael Lynch AdvertisingCarmichael Lynch SpongCartwright WilliamsCasanova Pendrill PublicidadCase Foley SackettCastoramaCatalyst DirectCayenne CommunicationsCCMR AdvertisingCDPCDP FinancialC-E CommunicationsCEPSACF2GSChange CommunicationsCharles Barker CBCCharles Barker LyonsCheetham BellCheetham Bell JWTCheil CommunicationschemistriChetwynd HaddonsChiat DayChiat Day Inc.Chiat/Day Inc. AdvertisingChiat/Day/Mojo Inc. AdvertisingChiat/Day/Mojo, BrisbaneChicago Creative PartnershipChime Communications plcChinnici DirectCIA ScotlandCitigate SmartsClarion DirectClarion Direct MarketingClarion Marketing and CommsClarity Coverdale FuryClaydon Heeley Jones MasonClear Marketing CommunicationClemenger BBDOClemenger DirectClemenger Direct SydneyClemmow Hornby IngeClienting Group SACliff Freeman & PartnersCline, Davis & MannCM PartnersCME Interactive and DirectCME Interactive DirectCMG Communications, LLCCoastCogent, Cogent ElliottCohn & Wells, NYCohn & WolfeCole & Weber UnitedCole & Weber/Red CellCole Henderson DrakeCole, Henderson, Dicks (Atlanta)Colenso 99Colenso BBDOColenso CommunicationsCollaborateColle & McVoyCollett Dickenson PearceColman & PartnersColman RSCGColumban AdvertisingCom GroupCommonHealthCommunications PlusCompagnieConangelo Synergy MarketingConill AdvertisingConnexus PrecisionContract AdvertisingCordiant CommunicationsCornexiCorvo Draft DirectCorvo Draft WorldwideCossette CommunicationCossette WestCourt Burkitt & CoCousinsCoyne Public RelationsCP CommuniationCPS DirectCraik Jones WatsonCraik Jones Watson MitchellCramer KrasseltCreative Business, TheCreative Direct Marketing GroupCreative Solutions InternationalCreswell, Munsell, Fultz & ZirbelCrispin Porter & BoguskyCruz/Kravetz: IdeasCustomer Development CorpCWFS McCannCWGD'ArcyD'Arcy CopenhagenD'Arcy Macmanus & MasiusD'Arcy Macmanus BentonD'Arcy Masius Benton & BowlesDavid Pilton AdvertisingDavidson PearceDawson & CompanyDCA AdvertisingDCC CommunicationsDCI MarketingDDBDDB & Co HintzyDDB BerlinDDB CanadaDDB ChicagoDDB DirectDDB LondonDDB MatrixDDB MelbourneDDB NeedhamDDB Needham, Sydney/DDB SydneyDDB Needham/Rapp & CollinsDDB New YorkDDB New ZealandDDB SeattleDe Vito/VerdiDeckerDelaney Fletcher BozellDelaney Fletcher DelaneyDelaney Lund Knox WarrenDentsuDentsu CanadaDentsu Wunderman Cato JohnsonDesignate Communications LLPDeutsch AdvertisingDevon Direct MarketingDFS DorlandDFSD BozellDialog Direct MarketingDialogue Direct MarketingDialogue MarketingDickinson DirectDiesel marketingDieste Harmel & PartnersDifferentDigital CommunicationDigitasDIMAC DirectDIMAC Direct / St LouisDiMark A Harte-Hanks CompanyDiMassimo Inc.DimensionDimension Marketing DirectoDirect CompanyDirect ImpactDirect Marketing AssociatesDirect Marketing ServicesDirect Marketing SolutionsDirect Results GroupDirectechDirection @ JWTDiscovery Channel CanadaDivision 4Divoky & AssociatesDMADMB&BDMB&B ClarionDMB&B/Clarion DirectDMB&B/Weekes Morris OsbornDMDA, Inc.DMS MenziesDMTGDMTG Inc.Dodd Smith DannDonerDoner DirectDoorley Buchanan, SydneyDorfer DialogDorfer Dialog WerbegeanturDorlandDorland AdvertisingDoug Agency Inc.Downes Murray InternationalDowntown ActiemarketingDowntown Partners DDBDoyle Dane & BernbachDP&ADraft Direct WorldwideDraft Direct Worldwide BrazilDraft Direct Worldwide, FranceDraft FCBDraft NZ LimitedDraft WorldwideDraft Worldwide BrazilDraftFCBDraftfcb Deutschland GMBHDRS Responsive AdvertisingDuckworth Finn Grubb WatersDue North Communications Inc.Duffy New YorkDuval GuilaumeDVC WorldwideDVN De Visscher & Van NevelDweck & CampbellDynamo Marketing Communications Multiply
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