C - D: Collett Dickenson Pearce

 

Collett, Dickenson, Pearce & Partners set out in 1991 to work in collaboration with a government agency, the Historic Royal Palaces, to advertise the Tower of London the British market. The target aud ...

How Hovis in 1991 took the brand into the premium white bread market, building on a brand equity developed on the notion of brown, health and heritage. History of the market and rationale for this dev ...

1986-7 campaign for the privatisation of Rolls-Royce. Differences between this and other privatisations are discussed. MORI research among private investors showed a number of image weaknesses and mis ...

1987-88 advertising for Metropolitan Police recruitment. Need to encourage higher calibre people. Rational for the campaign strategy discussed. Colour double-page spreads in Sunday supplements used, i ...

Describes TV campaigns 1983-1986 against TV licence evasion. The reasons behind evasion, and the points the advertising had to make to deter evaders, are discussed. 1982-3 `blitzkrieg' campaign used T ...

Describes a five-year plan to establish for Pretty Polly a strong national brand position in the growth areas of the market. History and background are summarised: by 1975, Pretty Polly had UK brand l ...