C - D: Cogent, Cogent Elliott

 

The objective Arriva set for this campaign was a tough one: to increase the number of passenger journeys, in the face a long-term decline in passenger numbers in the market as a whole. Cogent Elliott’ ...

In 1999, Maryland Cookies, owned by Horizon Biscuits, faced intense competition - own label had a 35% share of the market and the company forecast that the brand could fall by 15-20%. The launch of ne ...

Network Q was launched in 1991-1992 by Vauxhall as a scheme to organise the used-car-buying market. The new service would offer buyers security and peace of mind, protect residual and new car values, ...

The biscuit market is highly competitive. However, one new area of opportunity was identified for the launch of a new Cadbury's product. The half-covered chocolate biscuit sector had shown little grow ...