C - D: Case Foley Sackett

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1.

Becel Margarine
Canadian Congress of Advertising, Canadian Advertising Success Stories, 1999

becel was launched in 1978 to a population that seemed primed for its positioning: the best margarine for heart health. Yet, some 12 years after its launch, becel was suffering slow growth and flatten ...

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2.

Preferred Capital Promotion
Ron Sackett and Janelle Schulenberg, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Case Foley Sackett for AgriBank/Farm Credit Services (FCS). Direct mail was used to offer current customers a five year pre-approved line of credit for farm mac ...

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3.

Flyover Promotion
Ron Sackett and Janelle Schulenberg, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Case Foley Sackett for AgriBank/Farm Credit Services. Direct mail was used to target farmers with an offer for free financial analysis and an aerial photograph ...

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4.

Outbound Telemarketing
Ron Sackett and Louis Dirksen, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by Case Foley Sackett for Automated Communications Incorporated (ACI), an outbound telemarketing firm. The campaign used direct mail and packages hand-delivered to ...

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