C - D: Campbell Mithun

 

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Profile
1.
Agency Profile: Campbell Mithun (US)
Agency Profile in association with Adbrands, July 2008
This Agency Profile provides key details and analysis of Campbell Mithun, including its latest activities, market position, financial performance, Brands, structure and history, together with onward l ...

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Case Study
2.
Kmart Corp.: Rosie O'Donnell And Penny Marshall campaign
Sharyn Kolberg, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.847-858
In 1994 Kmart Corporation came close to bankruptcy. In October of that year the company—then the second-largest retailer in the United States—posted its seventh consecutive quarterly d ...

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Read: 21 times
Award-winning case study
3.
Breathe Right nasal strips: On the Nose
New York American Marketing Association, EFFIE Awards, 2001
The company's future hinged on BR's success and to turn the company around, BR needed to grow and expand its market beyond core users. BR seized the opportunity to segment its business and thus had t ...

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Read: 10 times
Case Study
4.
Land O'Lakes Gatherings Program
Margaret Schwartz and Michelle Arntzen, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Campbell Mithun Esty for Land O'Lakes. Facing a decline in market share, Land O'Lakes decided to launch a relationship marketing program designed to deepen the ...

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Read: 2 times
Case Study
5.
Coleman Supplier Acquisition
Lee Arst and Michelle Arntzen, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Campbell Mithun Esty for Coleman Natural Beef Products, the nation's largest certified natural branded beef company. Recently, the USDA requested that Coleman a ...

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Case Study
6.
Faucet Mount Water Filter
Candace Burmeister and Michelle Arntzen, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Campbell Mithun Esty for Recovery Engineering. The objectives of this direct response television campaign were to build brand awareness and a database for Recov ...

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Read: 2 times
Case Study
7.
Carefree Battery Powered Mower
Jim Wallace and Michelle Arntzen, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Campbell Mithun Esty for TORO. Low awareness for battery powered mowers was the key challenge TORO faced as they launched their line of Carefree Battery Powered ...

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Cadmus DirectCadmus Direct MarketingCallegari, Berville, GreyCampbell MithunCampbell-Ewald CommunicationsCano & Martinez DirectCapper Granger AgencyCARATCarlson Direct MarketingCarlson Marketing GroupCarlson Marketing Group UKCarmichael LynchCarmichael Lynch AdvertisingCarmichael Lynch SpongCartwright WilliamsCasanova Pendrill PublicidadCase Foley SackettCastoramaCatalyst DirectCawley Nea / TBWACayenne CommunicationsCCMR AdvertisingCDPCDP FinancialC-E CommunicationsCEPSACF2GSChange CommunicationsCharles Barker CBCCharles Barker LyonsCheetham BellCheetham Bell JWTCheil CommunicationschemistriChetwynd HaddonsChiat DayChiat Day Inc.Chiat/Day Inc. AdvertisingChiat/Day/Mojo Inc. AdvertisingChiat/Day/Mojo, BrisbaneChicago Creative PartnershipChime Communications plcChinnici DirectCIA ScotlandCitigate SmartsClarion DirectClarion Direct MarketingClarion Marketing and CommsClarity Coverdale FuryClaydon Heeley Jones MasonClear Marketing CommunicationClemenger BBDOClemenger DirectClemenger Direct SydneyClemmow Hornby IngeClienting Group SACliff Freeman & PartnersCline, Davis & MannCM PartnersCME Interactive and DirectCME Interactive DirectCMG Communications, LLCCMWCoastCogent, Cogent ElliottCohn & Wells, NYCohn & WolfeCole & Weber UnitedCole & Weber/Red CellCole Henderson DrakeCole, Henderson, Dicks (Atlanta)Colenso 99Colenso BBDOColenso CommunicationsCollaborateColle & McVoyCollett Dickenson PearceColman & PartnersColman RSCGColumban AdvertisingCom GroupCommonHealthCommunications PlusCompagnieConangelo Synergy MarketingConill AdvertisingConnexus PrecisionContract AdvertisingCordiant CommunicationsCornexiCorvo Draft DirectCorvo Draft WorldwideCossette CommunicationCossette WestCourt Burkitt & CoCousinsCoyne Public RelationsCP CommuniationCPS DirectCraik Jones WatsonCraik Jones Watson MitchellCramer KrasseltCreative Business, TheCreative Direct Marketing GroupCreative Solutions InternationalCreswell, Munsell, Fultz & ZirbelCrispin Porter & BoguskyCruz/Kravetz: IdeasCustomer Development CorpCWFS McCannCWGD'ArcyD'Arcy CopenhagenD'Arcy Macmanus & MasiusD'Arcy Macmanus BentonD'Arcy Masius Benton & BowlesDavid Pilton AdvertisingDavidson PearceDawson & CompanyDCA AdvertisingDCC CommunicationsDCI MarketingDDBDDB & Co HintzyDDB BerlinDDB CanadaDDB ChicagoDDB DirectDDB LondonDDB MatrixDDB MelbourneDDB NeedhamDDB Needham, Sydney/DDB SydneyDDB Needham/Rapp & CollinsDDB New YorkDDB New ZealandDDB SeattleDe Vito/VerdiDeckerDelaney Fletcher BozellDelaney Fletcher DelaneyDelaney Lund Knox WarrenDentsuDentsu CanadaDentsu Wunderman Cato JohnsonDesignate Communications LLPDeutsch AdvertisingDevon Direct MarketingDFS DorlandDFSD BozellDialog Direct MarketingDialogue Direct MarketingDialogue MarketingDickinson DirectDiesel marketingDieste Harmel & PartnersDifferentDigital CommunicationDigitasDIMAC DirectDIMAC Direct / St LouisDiMark A Harte-Hanks CompanyDiMassimo Inc.DimensionDimension Marketing DirectoDirect CompanyDirect ImpactDirect Marketing AssociatesDirect Marketing ServicesDirect Marketing SolutionsDirect Results GroupDirectechDirection @ JWTDiscovery Channel CanadaDivision 4Divoky & AssociatesDMADMB&BDMB&B ClarionDMB&B/Clarion DirectDMB&B/Weekes Morris OsbornDMDA, Inc.DMS MenziesDMTGDMTG Inc.Dodd Smith DannDonerDoner DirectDoorley Buchanan, SydneyDorfer DialogDorfer Dialog WerbegeanturDorlandDorland AdvertisingDoug Agency Inc.Downes Murray InternationalDowntown ActiemarketingDowntown Partners DDBDoyle Dane & BernbachDP&ADraft Direct WorldwideDraft Direct Worldwide BrazilDraft Direct Worldwide, FranceDraft FCBDraft NZ LimitedDraft WorldwideDraft Worldwide BrazilDraftFCBDraftfcb Deutschland GMBHDRS Responsive AdvertisingDuckworth Finn Grubb WatersDue North Communications Inc.Duffy New YorkDuval GuilaumeDVC WorldwideDVN De Visscher & Van NevelDweck & CampbellDynamo Marketing Communications Multiply
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