C - D: Campbell-Ewald Communications

 

With merely 5% market share, 3% share of voice, and key competitors spending huge amounts on advertising, Alltel faced a daunting market, and one which was nearing maximum penetration, meaning that ov ...

The 2 SMRT 4U Internet Safety Campaign's had the main objective of increasing the awareness of internet risks among teenage females. The main message of the campaign was to encourage them to change th ...

This Agency Profile provides key details and analysis of Campbell-Ewald, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

Chevrolet was a division of the General Motors Corporation (GM), the largest car manufacturer in the United States. Long facing pressure from Japanese automakers such as Toyota, the company decided to ...

This 1998 DMA ECHO entry was created by Campbell-Ewald Communications for IBM. The objective of this multi-media campaign was to generate leads for IBM's Small and Medium Business Manufacturing group' ...