C - D: Cadmus Direct Marketing

 

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Case Study
1.
Blockbuster Entertainment Holiday Mailer
Mike Duffy and Dave Nichols, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Cadmus Direct Marketing for Blockbuster Entertainment. While the winter holiday season is traditionally the busiest time of year for video rentals, Blockbuster ...

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Case Study
2.
INVESCO $10,000 Fantasy Challenge Launch
David A. Hueser and Dave Nichols, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Cadmus Direct Marketing for INVESCO Fund Distributors. The objective of this campaign was to test a database-driven program that educated existing shareholders ...

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Case Study
3.
Holiday Thank You
Dave Nichols, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Cadmus Direct Marketing for the Huntington National Bank. Rising rates had prompted a renewed interest in CDs, and banks in the marketplace were competing aggressive ...

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Case Study
4.
UPS to Go
Dave Nichols and Stephanie Thompson, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Entry was created by Cadmus Direct Marketing for United Parcel Service (UPS). Direct mail was used to promote UPS Prepaid, a service that enables businesses to pay for the shipment ...

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Case Study
5.
Modesto Bee Fortune Marketing
John Williams and Debbie Kaykendall, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Cadmus Direct Marketing for Modesto Bee Real Estate Weekly. Real Estate Weekly is a new publication co-sponsored by Modesto Bee and Modesto Association of Realt ...

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Case Study
6.
Credit Line Increase
Dave Nichols and Ray Rawley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Cadmus Direct Marketing for Lowe's Home Improvement Warehouse. Lowe's is an 'every day low price' retailer competing aggressively against Home Depot, Menards, H ...

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Case Study
7.
Manager's Select Gold Loyalty/Recognition Program
Dave Nichols and Ray Rawley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Cadmus Direct Marketing for Lowe's Home Improvement Warehouse. Lowe's is an 'Every day low price' retailer competing aggressively against Home Depot, Menards, H ...

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Case Study
8.
'Masterpiece'
John Williams and Marty Lash, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Cadmus Direct Marketing for Epson America. Epson is highly regarded as a dot matrix printing company and is viewed as the leader in ink jet color printing.

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Case Study
9.
Spring Checking Cross-Sell
Dave Nichols and Jennifer Eggers, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Cadmus Direct Marketing for First Bank. First Bank had an unusually large proportion of direct and indirect loan customers who did not have a primary (checking) ...

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Subjects
Cadmus DirectCadmus Direct MarketingCallegari, Berville, GreyCampbell MithunCampbell-Ewald CommunicationsCano & Martinez DirectCapper Granger AgencyCARATCarlson Direct MarketingCarlson Marketing GroupCarlson Marketing Group UKCarmichael LynchCarmichael Lynch AdvertisingCarmichael Lynch SpongCartwright WilliamsCasanova Pendrill PublicidadCase Foley SackettCastoramaCatalyst DirectCayenne CommunicationsCCMR AdvertisingCDPCDP FinancialC-E CommunicationsCEPSACF2GSChange CommunicationsCharles Barker CBCCharles Barker LyonsCheetham BellCheetham Bell JWTCheil CommunicationschemistriChetwynd HaddonsChiat DayChiat Day Inc.Chiat/Day Inc. AdvertisingChiat/Day/Mojo Inc. AdvertisingChiat/Day/Mojo, BrisbaneChicago Creative PartnershipChime Communications plcChinnici DirectCIA ScotlandCitigate SmartsClarion DirectClarion Direct MarketingClarion Marketing and CommsClarity Coverdale FuryClaydon Heeley Jones MasonClear Marketing CommunicationClemenger BBDOClemenger DirectClemenger Direct SydneyClemmow Hornby IngeClienting Group SACliff Freeman & PartnersCline, Davis & MannCM PartnersCME Interactive and DirectCME Interactive DirectCMG Communications, LLCCoastCogent, Cogent ElliottCohn & Wells, NYCohn & WolfeCole & Weber UnitedCole & Weber/Red CellCole Henderson DrakeCole, Henderson, Dicks (Atlanta)Colenso 99Colenso BBDOColenso CommunicationsCollaborateColle & McVoyCollett Dickenson PearceColman & PartnersColman RSCGColumban AdvertisingCom GroupCommonHealthCommunications PlusCompagnieConangelo Synergy MarketingConill AdvertisingConnexus PrecisionContract AdvertisingCordiant CommunicationsCornexiCorvo Draft DirectCorvo Draft WorldwideCossette CommunicationCossette WestCourt Burkitt & CoCousinsCoyne Public RelationsCP CommuniationCPS DirectCraik Jones WatsonCraik Jones Watson MitchellCramer KrasseltCreative Business, TheCreative Direct Marketing GroupCreative Solutions InternationalCreswell, Munsell, Fultz & ZirbelCrispin Porter & BoguskyCruz/Kravetz: IdeasCustomer Development CorpCWFS McCannCWGD'ArcyD'Arcy CopenhagenD'Arcy Macmanus & MasiusD'Arcy Macmanus BentonD'Arcy Masius Benton & BowlesDavid Pilton AdvertisingDavidson PearceDawson & CompanyDCA AdvertisingDCC CommunicationsDCI MarketingDDBDDB & Co HintzyDDB BerlinDDB CanadaDDB ChicagoDDB DirectDDB LondonDDB MatrixDDB MelbourneDDB NeedhamDDB Needham, Sydney/DDB SydneyDDB Needham/Rapp & CollinsDDB New YorkDDB New ZealandDDB SeattleDe Vito/VerdiDeckerDelaney Fletcher BozellDelaney Fletcher DelaneyDelaney Lund Knox WarrenDentsuDentsu CanadaDentsu Wunderman Cato JohnsonDesignate Communications LLPDeutsch AdvertisingDevon Direct MarketingDFS DorlandDFSD BozellDialog Direct MarketingDialogue Direct MarketingDialogue MarketingDickinson DirectDiesel marketingDieste Harmel & PartnersDifferentDigital CommunicationDigitasDIMAC DirectDIMAC Direct / St LouisDiMark A Harte-Hanks CompanyDiMassimo Inc.DimensionDimension Marketing DirectoDirect CompanyDirect ImpactDirect Marketing AssociatesDirect Marketing ServicesDirect Marketing SolutionsDirect Results GroupDirectechDirection @ JWTDiscovery Channel CanadaDivision 4Divoky & AssociatesDMADMB&BDMB&B ClarionDMB&B/Clarion DirectDMB&B/Weekes Morris OsbornDMDA, Inc.DMS MenziesDMTGDMTG Inc.Dodd Smith DannDonerDoner DirectDoorley Buchanan, SydneyDorfer DialogDorfer Dialog WerbegeanturDorlandDorland AdvertisingDoug Agency Inc.Downes Murray InternationalDowntown ActiemarketingDowntown Partners DDBDoyle Dane & BernbachDP&ADraft Direct WorldwideDraft Direct Worldwide BrazilDraft Direct Worldwide, FranceDraft FCBDraft NZ LimitedDraft WorldwideDraft Worldwide BrazilDraftFCBDraftfcb Deutschland GMBHDRS Responsive AdvertisingDuckworth Finn Grubb WatersDue North Communications Inc.Duffy New YorkDuval GuilaumeDVC WorldwideDVN De Visscher & Van NevelDweck & CampbellDynamo Marketing Communications Multiply
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