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Case Study
1.
Dayplanner
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial landscaping equipment to previous John Deere product pu ...

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Case Study
2.
Commercial Customer Retention Program
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial-grade equipment to previous John Deere product purchase ...

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Case Study
3.
Sno-Dough
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere snow removal power equipment to previous John Deere product purcha ...

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Case Study
4.
PurchaseRewards Retro Airplane Acquisition
Jennifer Williams and Tracy Riff, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. Facing a highly competitive marketplace, Chevy Chase Bank wanted to launch a rewards program that would allow its credit card ...

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Case Study
5.
Holiday Checks
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this direct mail campaign was to capitalize on a peak consumer spending and credit card usage period by offer ...

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Case Study
6.
Chevy Chase - Joy Card
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this direct mail campaign was to encourage customers to use their Chevy Chase Bank credit cards during the ho ...

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Case Study
7.
The Select Circle
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this campaign was to build a loyalty program, Select Circle, designed to retain Chevy Chase Bank's top credit ...

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Case Study
8.
Goodyear Credit Card Dealer Re-Launch
Gerry Maleski and Bruce Keller, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Goodyear Tire & Rubber Co. The objective of Goodyear's redesigned credit card program was to increase the penetration of private label Goodyear ...

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Case Study
9.
The Beautiful Women of Ulta3
Christine McFadden, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for Ulta3 Cosmetics and Salons. The objective of this direct mail campaign was to launch the Ultimate Beauty Club to the customers of Ulta3 Cosmetics & S ...

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Case Study
10.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...

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Case Study
11.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...

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Subjects
Cadmus DirectCadmus Direct MarketingCallegari, Berville, GreyCampbell MithunCampbell-Ewald CommunicationsCano & Martinez DirectCapper Granger AgencyCARATCarlson Direct MarketingCarlson Marketing GroupCarlson Marketing Group UKCarmichael LynchCarmichael Lynch AdvertisingCarmichael Lynch SpongCartwright WilliamsCasanova Pendrill PublicidadCase Foley SackettCastoramaCatalyst DirectCayenne CommunicationsCCMR AdvertisingCDPCDP FinancialC-E CommunicationsCEPSACF2GSChange CommunicationsCharles Barker CBCCharles Barker LyonsCheetham BellCheetham Bell JWTCheil CommunicationschemistriChetwynd HaddonsChiat DayChiat Day Inc.Chiat/Day Inc. AdvertisingChiat/Day/Mojo Inc. AdvertisingChiat/Day/Mojo, BrisbaneChicago Creative PartnershipChime Communications plcChinnici DirectCIA ScotlandCitigate SmartsClarion DirectClarion Direct MarketingClarion Marketing and CommsClarity Coverdale FuryClaydon Heeley Jones MasonClear Marketing CommunicationClemenger BBDOClemenger DirectClemenger Direct SydneyClemmow Hornby IngeClienting Group SACliff Freeman & PartnersCline, Davis & MannCM PartnersCME Interactive and DirectCME Interactive DirectCMG Communications, LLCCoastCogent, Cogent ElliottCohn & Wells, NYCohn & WolfeCole & Weber/Red CellCole Henderson DrakeCole, Henderson, Dicks (Atlanta)Colenso 99Colenso BBDOColenso CommunicationsCollaborateColle & McVoyCollett Dickenson PearceColman & PartnersColman RSCGColumban AdvertisingCom GroupCommonHealthCommunications PlusCompagnieConangelo Synergy MarketingConill AdvertisingConnexus PrecisionContract AdvertisingCordiant CommunicationsCornexiCorvo Draft DirectCorvo Draft WorldwideCossette CommunicationCossette WestCourt Burkitt & CoCousinsCoyne Public RelationsCP CommuniationCPS DirectCraik Jones WatsonCraik Jones Watson MitchellCramer KrasseltCreative Business, TheCreative Direct Marketing GroupCreative Solutions InternationalCreswell, Munsell, Fultz & ZirbelCrispin Porter & BoguskyCruz/Kravetz: IdeasCustomer Development CorpCWFS McCannCWGD'ArcyD'Arcy CopenhagenD'Arcy Macmanus & MasiusD'Arcy Macmanus BentonD'Arcy Masius Benton & BowlesDavid Pilton AdvertisingDavidson PearceDawson & CompanyDCA AdvertisingDCC CommunicationsDCI MarketingDDBDDB & Co HintzyDDB BerlinDDB CanadaDDB ChicagoDDB DirectDDB LondonDDB MatrixDDB MelbourneDDB NeedhamDDB Needham, Sydney/DDB SydneyDDB Needham/Rapp & CollinsDDB New YorkDDB New ZealandDDB SeattleDe Vito/VerdiDeckerDelaney Fletcher BozellDelaney Fletcher DelaneyDelaney Lund Knox WarrenDentsuDentsu CanadaDentsu Wunderman Cato JohnsonDesignate Communications LLPDeutsch AdvertisingDevon Direct MarketingDFS DorlandDFSD BozellDialog Direct MarketingDialogue Direct MarketingDialogue MarketingDickinson DirectDiesel marketingDieste Harmel & PartnersDifferentDigital CommunicationDigitasDIMAC DirectDIMAC Direct / St LouisDiMark A Harte-Hanks CompanyDiMassimo Inc.DimensionDimension Marketing DirectoDirect CompanyDirect ImpactDirect Marketing AssociatesDirect Marketing ServicesDirect Marketing SolutionsDirect Results GroupDirectechDirection @ JWTDiscovery Channel CanadaDivision 4Divoky & AssociatesDMADMB&BDMB&B ClarionDMB&B/Clarion DirectDMB&B/Weekes Morris OsbornDMDA, Inc.DMS MenziesDMTGDMTG Inc.Dodd Smith DannDonerDoner DirectDoorley Buchanan, SydneyDorfer DialogDorfer Dialog WerbegeanturDorlandDorland AdvertisingDoug Agency Inc.Downes Murray InternationalDowntown ActiemarketingDowntown Partners DDBDoyle Dane & BernbachDP&ADraft Direct WorldwideDraft Direct Worldwide BrazilDraft Direct Worldwide, FranceDraft FCBDraft NZ LimitedDraft WorldwideDraft Worldwide BrazilDraftFCBDraftfcb Deutschland GMBHDRS Responsive AdvertisingDuckworth Finn Grubb WatersDue North Communications Inc.Duffy New YorkDuval GuilaumeDVC WorldwideDVN De Visscher & Van NevelDweck & CampbellDynamo Marketing Communications Multiply
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