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Direct marketing Association (US): (11)
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1.
Dayplanner
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial landscaping equipment to previous John Deere product pu ...
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2.
Commercial Customer Retention Program
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere commercial-grade equipment to previous John Deere product purchase ...
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3.
Sno-Dough
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for John Deere. The objective of this direct mail campaign was to sell John Deere snow removal power equipment to previous John Deere product purcha ...
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4.
PurchaseRewards Retro Airplane Acquisition
Jennifer Williams and Tracy Riff, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. Facing a highly competitive marketplace, Chevy Chase Bank wanted to launch a rewards program that would allow its credit card ...
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5.
Holiday Checks
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this direct mail campaign was to capitalize on a peak consumer spending and credit card usage period by offer ...
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6.
Chevy Chase - Joy Card
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this direct mail campaign was to encourage customers to use their Chevy Chase Bank credit cards during the ho ...
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7.
The Select Circle
Lynn Nopper and Susan Hallock, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Chevy Chase Bank. The objective of this campaign was to build a loyalty program, Select Circle, designed to retain Chevy Chase Bank's top credit ...
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8.
Goodyear Credit Card Dealer Re-Launch
Gerry Maleski and Bruce Keller, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CM Partners for Goodyear Tire & Rubber Co. The objective of Goodyear's redesigned credit card program was to increase the penetration of private label Goodyear ...
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9.
The Beautiful Women of Ulta3
Christine McFadden, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for Ulta3 Cosmetics and Salons. The objective of this direct mail campaign was to launch the Ultimate Beauty Club to the customers of Ulta3 Cosmetics & S ...
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10.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...
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11.
Last a Lifetime
Dale Paschke and Ted Thompson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by CM Partners for John Deere Commercial & Consumer Equipment. John Deere manufactures and sells high quality lawn and garden tractors starting at $1,996. This campaign ...
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