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Direct marketing Association (US): (13)
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1.
FlyMore
Amy Pickett and Sheryl DeMorris, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Continental Airlines. While Continental had experienced a resurgence of customers throughout its rebuilding process, flyers were still sp ...
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2.
OAG Mailing
Steve Sickel and Sheryl DeMorris, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Continental Airlines. Despite Continental's emergence from bankruptcy, public perception of the airline lagged behind its recent accompli ...
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3.
GMAC SmartTown Express Credit Application
Terry Sullivan and Gerry Golinske, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for GMAC. GMAC was one of the first auto financing companies to aggressively use the Internet to promote its products and services.
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4.
Venture Launch
D.R. Keller and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Chevrolet. Chevrolet was introducing an all-new minivan into a highly competitive segment. There was a clear industry leader and Chevrole ...
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5.
Tahoe - Birch Box
Steve Ramsey and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Chevrolet. As competition within the full-size SUV market increased, the Chevrolet Tahoe's market share was being threatened.
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6.
1996 Embedded Technologies Direct Mail
Maria Tomas and Lisbeth Murphy, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for IBM Corporation. The objective of this direct mail campaign was to create awareness and generate qualified leads for IBM's Embedded Technologi ...
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7.
1997 General Business Manufacturing Campaign
Larry Cook and Patricia Jepsen, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for IBM. Despite IBM's strong brand name, it was not widely known as a hardware and software solution provider for the manufacturing industry. Thi ...
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8.
Geo Metro 'Go Card'
D. Romanelli and D.C. Scott, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for Chevrolet Motor Division. In Chevrolet's Texas region (San Antonio, Houston, Dallas), the auto manufacturer was facing a decline in sales of i ...
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9.
'The Journal'
Steve Ramsey and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for Chevrolet Tahoe/Suburban Brand Team. In the fall of 1997, Chevrolet was anticipating a competitive entry in the full-size sport utility market ...
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10.
European Resident Statement Insert Offer
Steve Sickel, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for Continental Airlines. Continental sought to encourage European travelers with a history of flying on Continental to make more transatlant ...
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11.
High Yield Reactivation
Steve Sickel, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for Continental Airlines. The competition for frequent travelers is extremely aggressive. Continental wanted to prevent the defection of high ...
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12.
SmartTown
Grace A. Serra and Mike McFall, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for GMAC Financial Services. GMAC provides auto financing to consumers. In order to stay abreast of new technology options, GMAC decided to c ...
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13.
'You're Going to Love the Exciting New Flavor'
Grace A. Serra and Bill Bridges, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for ACDelco. Direct mail was used to target ACDelco's distribution partners (wholesale distributors, mass merchandiser distributors, mass mer ...
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