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Case Study
1.
FlyMore
Amy Pickett and Sheryl DeMorris, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Continental Airlines. While Continental had experienced a resurgence of customers throughout its rebuilding process, flyers were still sp ...

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Case Study
2.
OAG Mailing
Steve Sickel and Sheryl DeMorris, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Continental Airlines. Despite Continental's emergence from bankruptcy, public perception of the airline lagged behind its recent accompli ...

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Case Study
3.
GMAC SmartTown Express Credit Application
Terry Sullivan and Gerry Golinske, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for GMAC. GMAC was one of the first auto financing companies to aggressively use the Internet to promote its products and services.

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Case Study
4.
Venture Launch
D.R. Keller and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Chevrolet. Chevrolet was introducing an all-new minivan into a highly competitive segment. There was a clear industry leader and Chevrole ...

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Case Study
5.
Tahoe - Birch Box
Steve Ramsey and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by C-E Communications for Chevrolet. As competition within the full-size SUV market increased, the Chevrolet Tahoe's market share was being threatened.

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Case Study
6.
1996 Embedded Technologies Direct Mail
Maria Tomas and Lisbeth Murphy, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for IBM Corporation. The objective of this direct mail campaign was to create awareness and generate qualified leads for IBM's Embedded Technologi ...

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Case Study
7.
1997 General Business Manufacturing Campaign
Larry Cook and Patricia Jepsen, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for IBM. Despite IBM's strong brand name, it was not widely known as a hardware and software solution provider for the manufacturing industry. Thi ...

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Case Study
8.
Geo Metro 'Go Card'
D. Romanelli and D.C. Scott, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for Chevrolet Motor Division. In Chevrolet's Texas region (San Antonio, Houston, Dallas), the auto manufacturer was facing a decline in sales of i ...

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Case Study
9.
'The Journal'
Steve Ramsey and Katy Gaines, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by C-E Communications for Chevrolet Tahoe/Suburban Brand Team. In the fall of 1997, Chevrolet was anticipating a competitive entry in the full-size sport utility market ...

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Case Study
10.
European Resident Statement Insert Offer
Steve Sickel, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for Continental Airlines. Continental sought to encourage European travelers with a history of flying on Continental to make more transatlant ...

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Case Study
11.
High Yield Reactivation
Steve Sickel, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for Continental Airlines. The competition for frequent travelers is extremely aggressive. Continental wanted to prevent the defection of high ...

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Case Study
12.
SmartTown
Grace A. Serra and Mike McFall, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for GMAC Financial Services. GMAC provides auto financing to consumers. In order to stay abreast of new technology options, GMAC decided to c ...

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Case Study
13.
'You're Going to Love the Exciting New Flavor'
Grace A. Serra and Bill Bridges, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by C-E Communications for ACDelco. Direct mail was used to target ACDelco's distribution partners (wholesale distributors, mass merchandiser distributors, mass mer ...

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