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Case Study
1.
Money Bag
Bob Turner and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for Eastern Electricity and Natural Gas (United Kingdom). The objective of this direct mail campaign was to generate leads for lo ...

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Case Study
2.
South Africa Mailpack
Jo Morris and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for Thomas Cook Holidays (United Kingdom). The objective of this direct mail campaign was to encourage travelers to book escorted ...

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Case Study
3.
Chargecard Campaign
Chris Rayner and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for British Telecom (BT). The objective of this print campaign was to encourage business people to acquire the BT phone chargecar ...

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Case Study
4.
Chargecard Campaign
Chris Rayner and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for British Telecom (BT). The objective of this print campaign was to encourage business people to acquire the BT phone chargecar ...

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Case Study
5.
New Year Mailing
Chris Gadsby and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for BBC Worldwide (United Kingdom). Radio Times is a premium weekly television listings magazine that provides detailed program i ...

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Case Study
6.
Golf Fleet Event/Alton Towers Invitation
Chris Hawton and N.A. Moore, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Barraclough Hall Woolston Gray for Volkswagen (UK). The objective of this direct mail campaign was to invite fleet managers to the premier of the new Volkswagen ...

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Case Study
7.
Gold PEP
Paul Thilo and Nick Moore, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Barraclough Hall Woolston Gray for Prudential (England). The objective of this direct mail campaign was to create quality leads for the sales force and raise aw ...

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Case Study
8.
Pyramid
Marcus Marsden and Nick Moore, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Barraclough Hall Woolston Gray for Van Den Barge Foods (England). The objective of this direct mail campaign was to build trial and awareness for new, innovative pyr ...

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Case Study
9.
Passat Passenger
John Abbott and Nick Moore, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Barraclough Hall Woolston Gray for Volkswagen. Volkswagen was relaunching the Passat, a mid-range saloon car, in the UK because its previous image was boring. The ch ...

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Case Study
10.
Grouse
Katrina Knowles and Nick Moore, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Barraclough Hall Woolston Gray for BT (British Telecommunications). More and more competitors are entering the U.K. marketplace that were actively targeting BT's hig ...

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Case Study
11.
Datawave
Katrina Knowles and Nick Moore, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Barraclough Hall Woolston Gray for BT. While BT is well known in the UK as a voice technology company, it had little presence in the data communications sector. The ...

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Case Study
12.
Thomas Cook Direct Short Breaks
Nick Moore and Susan Kennedy Scott, Direct marketing Association (US), ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by Barraclough Hall Woolston Gray for Thomas Cook Direct (TCD), a UK-based travel agency. The objective of this direct mail campaign was to make prospects ...

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Case Study
13.
I.O.M. Bond Advertising Campaign
Chris Barraclough and Andrew Lodge, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Barraclough Hall Woolston Gray for Alliance & Leicester Isle of Man, both located in the UK. Newspaper advertisements were used to promote a limited edition inv ...

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