A - B:
BBDO Cape Town
Page 1 of 1
all
[2]
papers
[1]
cases
[1]
news
[0]
classics
[0]
Sort by:
Date
Most read
Narrow by:
Date
-------------------------------
Last 1 year
Last 2 years
Last 5 years
All years
All sources
-----------------------------------------------
Admap: (1)
Institute of Practitioners in Advertising: (1)
Search within results:
Reset search
Print
|
Email
|
Add to My Folder
My preferred format is
HTML
|
Change to
PDF
1.
Ackermans - Making the affordable desirable
Quinton Miller, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
This paper deals with the change in the communication strategy of South African retailer, Ackermans, during 2001 and the contribution made by the new advertising campaign to its remarkable performance ...
Summary
|
Full Text
|
More Like This
Read:
50 times
2.
What we do know about the decline in TV viewing?
Dr Stephan F Buck, Admap, March 1983
A rejoinder to the article by Michael Ryan, February 1983 (no. 2682), which suggested that the apparent decline in TV ratings was a consequence of changes in the BARB panels.
Summary
|
More Like This
1
Page:
Shows all papers, cases, news and classics matching your search
Shows all papers matching your search
Shows all case studies matching your search
Shows all WARC News stories matching your search
Shows all classic papers matching your search – these are key, timeless reads
WARC Publications
|
WARC Conferences
|
About Us
|
Links
|
Contact Us
|
Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC
Login
|
Subscribe
|
Free Trial
Home
Site Map
News
My WARC
My Folder (
empty
)
Subjects
A Eicoff & Company
AB Marketing & Advertising
Abbott Mead Vickers
Abbott Mead Vickers BBDO
Abbott Mead Vickers/SMS
Ackerman McQueen
Action Denmark
Action I/S
Action Norway
Active Sports Marketing
Adams Outdoor
Adams Outdoor Advertising
ADF&R
Admore Advertising
Advance
Advance A/S
Advertising Partners, Sydney
Advertising Principles
Advertising Works Ogilvy
Advico Young & Rubicam
AGA Catalog Marketing
Agency.com
Ahead A/S
Aim Proximity
Alan Rosenspan & Associates
Alcazar
Alex Schmidt AG Marketing
Alexander & Richardson
Alfred
Allard Johnson Communications
Allen Brady & Marsh
Alliance Bristol
Amalgame Creativite Strategique
Amalgame-Cargo
Ambrose Carr Linton Carroll
AMD Group
American Mktg & Comms Corp.
Amherst Direct Marketing
AMICI
Ammirati Puris Lintas
Amsterdam/TBWA
Anderson Spratt Group
Andrew Robertson Advertising
Angotti, Thomas, Hedge
Anomaly Communications
Arc Belgium
Arc Integrated Marketing
Archer Malmo Direct
Archer/Malmo Advertising
Ardmore Advertising
Arena BLM
Armando Testa
Arnell Group
Arnold Communications, Inc
Arnold Worldwide Partners
Arocom Marketing Group
Asatsu-DK
Asher & Partners
Aspect Advertising
Aspen Direct
Aspen Marketing Services
Atletico International
August, Lang & Husak
Austin West Media
AV Browne
Axmith McIntyre Wicht
Aydlotte & Cartwright
Ayer
Ayer Barker
Ayer Direct
Babcock & Jenkins Direct
Backbone
Backler Spielvogel Bates
Bainsfair Sharkey Trott
Ball Direct
Bank Direct, Welsh & Danielson
Banks Hoggins O'Shea
Barker Advertising
Barkers
Barkers Human Resources
Barraclough Hall Woolston Gray
Barraclough Woolston Gray
Barrington Johnson Lorens
Barry Blau & Partners
Bartle Bogle Hegarty
Bates Canada Inc
Bates Dorland
Bates Red Cell (Norway)
Bates South West
Bates UK
Bates USA
Bates Worldwide
Batey House
Batey Red Cell
Bayless Cronin
BBDO
BBDO Atlanta
BBDO Canada
BBDO Cape Town
BBDO Group Germany
BBDO Minneapolis
BBDO New York
BBDO North America
BBDO West
BBDO Worldwide
BBH/Motive
BCM Partnership
BCom3
BCP
bd network
BDDH
BDDP Conseil
BDDP TBWA
BDH Advertising
BDH Communications
BDH TBWA
BDPP and TBWA
Bear Creek Direct
Beattie McGuiness Bungay
Beauchesne, Ostiguy et Simard
Becket Drake Ferrier Moseley
Belgiovane Atkinson Moses/SSB
Belgiovane Williams Mackay
Belgoviane Williams Mackay
Bell Pottinger
bellamyhayden
Below Marketing, S.A.
Bennet Kuhn Varner
Bensimon Byrne D'Arcy
Bensimon-Byrne
Benton & Bowles
Berenson Isham & Partners
Berlin Cameron & Partners
Berlin Cameron Red Cell
Bernard Hodes Group
Berry Bush BBDO Cape Town
BETC
BETC Euro RSCG
BI Performance
Big Bad Design
Biggs/Gilmore Communications
Billington Carmell
BJL Group
Black Rocket
Blau Direct Edge
BLM Media
Blouin Coulombe Dube Thompson
Blue Chip Marketing
BMF
BMP 4
BMP Business
BMP Davidson Pearce
BMP DDB
BMP DDB Needham
BMZ
BNRR Needham
Boase Massimi Pollitt Partnership
Boase Massimi Pollitt Univas
Bond Direct
Booth Lockett Makin
Borders Perrin Norrander
Bos
Bowden Dyble & Hayes
Bozell Direct
Bozell Worldwide, Canada Inc.
Bozell, Bozell Worldwide
Bozell, Southfield
Brahm
Brains on Fire
Brand Buzz
Brand Connections
Brand Value
Brann
Brann Ltd
Bretzke Consultoria & Associados
Bridge Worldwide
Bristow & Prentice Response
Brompton Agency, The
Bronner Slosberg Humphrey
Broughton Jacques
Brown Melhuish Fishlock
Brunning Advertising & Marketing
Brunnings Yorkshire
Bruno Meura
BSB Dorland
BST.BDDP
Buchanan Company, The
BUN
Burford Company Advertising
Burkhart Advertising
Burkitt DDB
Burkitt Weinreich Bryant & Clients
Burnett Associates
Burrell/DFA Advertising
Burson-Marsteller
Business Response
Butler Dennis Garland Kenyon
Butler, Shine & Stern
Butterfield Day Devito Hockney
SEARCH