A - B: BBDO Canada

 

The premium travel rewards credit card category is extremely competitive, with relevant offerings from all the major banks in Canada. Many schemes are linked to major airline programmes, but are also ...

In 2002, Diet Pepsi won the Cassies Grand Prix for its 1998-2001 'Forever Young' campaign. In an effort to continue its share gains, it sought to evolve the campaign, which remained popular with consu ...

Despite RBC’s size and range of services, the average customer took just 2.46 products. In March 2004, RBC launched a $ 26 million (approximately £ 13 million using 2008 prices) campaign to raise prod ...

Sales of chocolate milk were lagging behind in Quebec compared with the rest of Canada, largely as a result of the vast number of competitors vying for kids' attention as they grew up. This campaign s ...

This is about a decision to abandon a five-year campaign that had captured Quebecers’ hearts, in favour of a new direction. Great as the previous campaign was, with brilliant tracking results, it had ...

This is a case about well-judged risk. About successfully replacing an iconic advertising property. About finding a fresh new approach that revitalized the brand. There are few markets more competitiv ...

In the 1990s, Juicy Fruit was a struggling brand. It had failed to keep pace with new sugar free products and by 2001, it had a 4.3 percent share, well behind the market leaders Excel and Dentyne Ice. ...

Quebec Milk’s initial campaign to establish milk as a brand was successful. But when sales began falling 1% by 2003, and consumption touched 0.7 glasses a day, it launched the ‘Two is better’ campaign ...

Winning in the small car segment is crucial, and DaimlerChrysler were losing. The Neon had declined for seven years, to just a 3% share. Meanwhile GM was launching the newly designed Cavalier and Sunf ...

In 2001, Campbell’s Soup was in slow decline. It languished in the back of consumer’s cupboards and was losing out to frozen food and ready meals. Campbell’s couldn’t change the iconic packaging, the ...

Campaign to revitalise Diet Pepsi in Canada. Pepsi drinkers were not moving to Diet Pepsi but to Diet Coke, and brand stagnated. Research showed that target drinkers were not differentiating between r ...

The salty snacks market is notorious for its myriad brands, line extensions, flavours, and snacking variants, each striving to hook consumers with something new. How do you relaunch an old weak brand ...

This paper describes the launch year of the new generation of Chrysler Minivans - the 1996 NS Series. It shows how advertising directly generated sales and profitability for Chrysler Canada and its de ...