A - B: Arnold Communications, Inc

 

Juice sales were down 20% between 2000 and 2005 in the US as changing dietary habits hit the category. Ocean Spray's sales over the same period were down over 22%, and its household penetration droppe ...

To herald the arrival of its newest car, Volkswagen of America Inc. launched a high-profile television, print, and outdoor advertising campaign in March 1998. The company had stopped selling its mos ...

In November 1997 Volkswagen of America introduced an advertising campaign for its redesigned Passat. Arnold Communications, the Boston-based ad agency that won the lucrative $110 million North Ameri ...

JetBlue Airways was the brainchild of David Neeleman, an aviation expert. It was Neeleman's third foray into start-up discount airlines; he launched the Salt Lake City, Utah-based Morris Air in ...

This study outlines the relaunch of the Volkswagen Jetta, the challenge was to communicate the message that the 1999 Jetta was entirely redesigned, beautifully styled and greater value. The objective ...

The market for consumer purchased oil filters had been stagnant or decreasing for five years, as a result of the proliferation of national oil-change franchises and other speciality car-care chains. F ...