A - B: Ardmore Advertising

 

This paper details the campaign for the Northern Ireland Fire and Rescue Service to stop attacks on firemen. It was made up of two stages: the first sought to involve the community, and the second too ...

How Bank of Ireland became ‘Student Bank of Choice’ in Northern Ireland. Bank of Ireland recognised that to grow market share it would be necessary to increase penetration and retention of first ever ...

Trying to reduce the deaths, injuries and damage caused by fire is an ambitious job for advertising, but Ardmore’s campaign for the Fire Authority for Northern Ireland succeeded, thanks to a number of ...

This case study describes how a Northern Ireland telecommunications company broke an internet price barrier across the whole of Ireland. The authors explain that whilst most of Europe enjoys flat rate ...

This case study is set against Granada's purchase of 45% of Ireland's TV3, consequently Coronation Street left RTE the Republic of Ireland station which had enjoyed the major share of viewing. The dis ...