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Case Study
1.
Exploiting the Attitude of Mind: Midland Banks Live! Cash Campaign
Phillip Brolon, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Describes Midland Bank's 'LIVE! Cash' campaign, designed to encourage youth saving. Product launched in 1988. Strategy: to show LIVE! Cash as the account most relevant to young people's lifestyles, an ...

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Read: 8 times
Case Study
2.
Tango - A Brand Amongst Blands
Angus Fear, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
Describes how advertising worked for Tango, the carbonated soft drink, by exploiting characteristics of the brand to project a distinct personality in the face of global brands. Campaign period was 19 ...

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Read: 54 times
Case Study
3.
Vector From Midland: A New Kind of Bank Account for a New Kind of Customer
Mike Elder, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1988
Campaign for the Midland Bank's Vector bank account product, aimed at 'opportunist' customers. Product designed to express the idea of a simple, direct business relationship between customer and bank ...

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Read: 6 times


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A Eicoff & Company

AB Marketing & Advertising

Abbott Mead Vickers

Abbott Mead Vickers BBDO

Abbott Mead Vickers/SMS

Ackerman McQueen

Action Denmark

Action I/S

Action Norway

Active Sports Marketing

Adams Outdoor

Adams Outdoor Advertising

ADF&R

Admore Advertising

Advance

Advance A/S

Advertising Partners, Sydney

Advertising Principles

Advertising Works Ogilvy

Advico Young & Rubicam

AGA Catalog Marketing

Agency.com

Ahead A/S

Aim Proximity

Alan Rosenspan & Associates

Alcazar

Alex Schmidt AG Marketing

Alexander & Richardson

Alfred

Allard Johnson Communications

Allen Brady & Marsh

Alliance Bristol

Amalgame Creativite Strategique

Amalgame-Cargo

Ambrose Carr Linton Carroll

AMD Group

American Mktg & Comms Corp.

Amherst Direct Marketing

AMICI

Ammirati Puris Lintas

Amsterdam/TBWA

Anderson Spratt Group

Andrew Robertson Advertising

Angotti, Thomas, Hedge

Anomaly Communications

Arc Belgium

Arc Integrated Marketing

Archer Malmo Direct

Archer/Malmo Advertising

Ardmore Advertising

Armando Testa

Arnell Group

Arnold Communications, Inc

Arnold Worldwide Partners

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Ayer

Ayer Barker

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Backbone

Backler Spielvogel Bates

Bainsfair Sharkey Trott

Ball Direct

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Banks Hoggins O'Shea

Barker Advertising

Barkers

Barkers Human Resources

Barraclough Hall Woolston Gray

Barraclough Woolston Gray

Barrington Johnson Lorens

Barry Blau & Partners

Bartle Bogle Hegarty

Bates Canada Inc

Bates Dorland

Bates Red Cell (Norway)

Bates South West

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Batey House

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Bayless Cronin

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bellamyhayden

Below Marketing, S.A.

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