A - B: Abbott Mead Vickers BBDO

 

This Agency Profile provides key details and analysis of AMV.BBDO, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to ...

This 2005 campaign to 'Make Sainsbury's Great Again' came against a background of previous decline. The integrated approach towards solving this problem involved TV, programme sponsorship, in-store, o ...

This paper describes the 2005 campaign by the Comic Relief coalition to 'Make Poverty History'. It demonstrates how the unifying idea was built and communicated to key individuals attending the G8 con ...

This 2005 repositioning campaign for Homebase, the DIY retailer, sought to reverse a previous decline against B&Q by promoting the idea that Homebase provides everything you need to make a house a hom ...

The Department of Transport's 'Think!' campaign aimed to reduce road casualties, with the broader focus of reducing all accidents, not just those classed as 'serious'. To avoid over-complicating the i ...

In 1996 Famous Grouse whisky, the UK distiller, was facing a crowded and competitive market, characterised by a 36% drop in volume sales over 16 years, a declining number of whisky drinkers, and matur ...

This paper discusses the 2001-04 multi-country campaign for Nicorette, the quit-smoking aid from Pfizer. The brand faced the problem of needing to distinguish itself from the competition in order to d ...

This campaign for Harpic aimed to transform brand communication, which had hitherto been presented in a wholly functional way. Sales were failing because women worldwide did not identify with this app ...

This campaign for Snickers chocolate bar reversed a decline of 38% in its key market of men aged 16-24. The brand's mid-1990s success had been based on the association of its energy-giving properties ...

This Department of Transport campaign aimed to make speeding unacceptable. Most drivers easily avoid this message: they don't think modest speeding is bad, and they are too confident in their own skil ...

This paper shows how the Government, via a coalition of related brands (NHS, Cancer Research UK and British Heart Foundation), has successfully waged a war on tobacco. Since 2000, 1.1 million fewer pe ...

The overall campaign objective was to grow circulation in various European counties with emphasis on converting occasional and potential readers into regular readers. Qualitative research indicated li ...

This silver-winning paper describes the long-term effects advertising for Walkers Crisps - in particular, the Lineker campaign produced by AMV BBDO which continues to pay great dividends. Between 1995 ...

This paper covers BT's 'Together Again' campain in response to its decline in share of the fixed line minutes market, which it once monopolised and in which it now faces competition from mobile phone ...

This silver-wining paper examines the long-term success of The Economist's advertising. Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactic ...

This silver-winning paper shows how, since 2000, TV advertising has helped turnaround Sainsbury’s business fortunes, by delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every a ...

Campaign for Business Pages, a business-to-business phone directory. Objective: to get a boring product noticed by creating some emotional links. Media used: personalised phone books and the Metro fre ...

Lets.BuyIt.com's business model is 'aggregate buying' - consumers band together to buy products en masse. This depends on

1999-2000 `Stay in Touch campaign' for British Telecom, using the ET character. Objective: to reposition BT as a communications company for the future, and sell new world products. The paper claims to ...

1998-2000 TV campaign for rear seatbelts. It became law to wear a rear seatbelt in July 1991, but six years later only half were doing so. Aim was to make people, especially young, make a permanent ch ...

Campaign in 1999 by AMV.BBDO for Department of Environment (DETR) conservation campaign. Aim: reduce emissions from transport and energy production, encourage recycling and water conservation (UN targ ...

Campaign in 1998 by AMV.BBDO for BT Cellnet `U' launch. Brief was to launch a new pre-pay product in 12 weeks, to regain market leadership for Cellnet. Campaign development described chronologically. ...

Campaign in 1998 by AMV.BBDO for Halfords: two pre-Christmas TV ads featuring mountain bikes and BMXs.

Campaign in 1999 by AMV.BBDO for Yellow Pages. Aim: to rejuvenate the `heartland' campaign. 2 TV executions.

Campaign in 1999 (?) by AMV.BBDO for Guinness: the `Swimblack' and `Surfer' TV campaigns. Objective to change the way people think about the brand.

Campaign in 1999 (?) by AMV.BBDO for Volvo (the V40), which had been underperforming and losing share. Media: 3 TV ads, focused on idea that Volvo is good-looking.

Campaign in 1999 by AMV.BBDO for British Telecom using the ET character from Spielberg's film (`Phone Home'). Objective: to reassure ordinary users about communicating on-line, by shifting attention a ...

Anti-smoking 1999 campaign by AMV.BBDO for Health Education Authority, directed at young girls. Creative strategy: smoking has a bad effect on your looks. Media: young women's' magazines, London Under ...

1995-8 campaign for Pizza Hut. New direction was needed to rebuild brand value after period of intense promotion and loss of differentiation from competitors. Ads presented social integration at the c ...

This 1998 paper shows how in a situation of post-mature market decline, the recommendation to cancel ad spend and milk a brand's equity as further ad spend would not yield sufficient returns, is not a ...