A - B: Abbott Mead Vickers/SMS

 

Despite the severe recession during 1988-91, The Economist magazine achieved growth while similar weekly publications -were forced to close or faced huge losses. The distinctive, award-winning print a ...

Describes the launch of a new savings product, Leeds Liquid Gold, by the Leeds Permanent Building Society, September 1984. Qualitative and quantitative (through NOP) research programme undertaken to ...

Barbican was the first alcohol-free lager, launched in 1979. By 1987 it was losing share in a rapidly expanding market. Research showed that alcohol-free lager still suffered from negative perceptions ...

Describes the campaign for Paul Masson California Carafes in 1982-4. Launch of the brand in 1980 had been very successful, and it was established by 1982; the history and early evaluation of the launc ...

Second prize in small budget section. Describes the successful relaunch of the brand after disappointing sales and no consumer advertising for over two and a half years. Background and weakness of the ...

1981 development of a new campaign for Smith's Square Crisps. Brand (launched 1976) was achieving variable results by 1980. Research (AGB Purchase Panel, U&A study) showed that brand was seen as an or ...