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1.

Kodak - Take Pictures. Further. Digital Camera Infomercial Campaign
Rory Gumina and Rick Sangerman, Direct marketing Association (US), ECHO Awards, 1998

This 1998 DMA ECHO entry was created by A. Eicoff & Company for Eastman Kodak. The three-fold challenge for this campaign was to generate profitable direct response sales, affect retail distribution a ...

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2.

Phoenix Does
Robby Yarbrough and Bill McCabe, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by A. Eicoff & Company for Phoenix Big & Tall, a catalog that features clothing for big and tall men. The objective of this television campaign was to generate cost eff ...

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3.

'Super Risky'
Kevin Johnson and Bill McCabe, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by A. Eicoff & Company for Home Access Health Corp. The objective of this television campaign was to generate cost-efficient orders and help drive retail sales for ...

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4.

'Watch Me'
Kevin Johnson and Jim McCabe, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by A. Eicoff & Company for Home Access Health Corp. The objective of this television campaign was to generate cost-efficient orders for a new home HIV test product ...

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5.

'Booklet Offer'
Jan Nissen and Sandy Stern, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO was created by A Eicoff & Company for Abbott Laboratories. A direct response television campaign was developed in order to increase awareness among men of Benign Prostatic Hyperplas ...

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A Eicoff & Company

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