S - T: Schwan's Europe

 

This case documents the transformation of a company from a modest manufacturer of own-label pizza into a firm owning one of the UK’s top 50 fmcg brands. The direct effects attributable to advertising ...

Between 1991 and 2001, Schwan's Consumer Brands, transformed from a predominantly own label company into the UK's largest manufacturer of branded frozen pizza. In 1992, it launched the Chicago Town Pi ...

Schwan’s Europe successfully launched the Chicago Town Pizza brand in the UK in 1992 and it had become the UK’s leading frozen pizza brand by 1996. However, the company wanted to challenge perceptions ...

This 1998 case study shows how advertising contributed to transforming the fortunes of an unknown, but ambitious, young brand - Chicago Town Pizza, launched in the UK in 1992. The impact carried the b ...