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Case Study
1.
Reid Kerr Enterprises
Vince Meiklejohn and Keith W Crane, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
Reid Kerr Enterprises was launched in 2001 and decided to carry out a consistent and planned marketing communications campaign to develop their commercial training business. The below the line adverti ...

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Case Study
2.
Reid Kerr College - 'Education, education, education…'
Keith W Crane and Vince Meiklejohn, Institute of Practitioners in Advertising, Shortlist, Scottish IPA Effectiveness Awards, 2003
Reid Kerr College is a long established further education college based in Paisley, in the West of Scotland, which over the years had lost its way. In particular the College was suffering from negativ ...

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