K - L: Lancer Label

 

This 1998 DMA Silver ECHO winner was created in-house by Lancer Label, a manufacturer of full-line custom and standard pressure sensitive labels for resale via direct and print media efforts by the tr ...

This 1998 DMA ECHO entry was created by Lovgren Advertising for Lancer Label. The objective of this direct mail campaign was to generate orders for custom screen printed decals. Two focus groups were ...