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Direct marketing Association (US): (6)
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1.
Hallmark Cards, Inc.: Sneak A Peek campaign
Susan Risland, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.691-695
With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia on the ba ...
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2.
Hallmark Gold Crown Card Program - 1997 Core Program Mailing
Elizabeth Murphy and Amy Mandery, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...
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3.
Hallmark Gold Crown Card Program - 1997 Preferred Program Mailing
Elizabeth Murphy and Amy Mandery, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...
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4.
Hallmark Gold Crown Card Program - 1997 Winter Statement Mailing
Elizabeth Murphy and Kirsten Ferguson, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Carlson Marketing Group for Hallmark Cards. The objectives of this direct mail campaign were to promote shopping loyalty for Hallmark Gold Crown stores; increase the ...
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5.
Hallmark Gold Crown Card Program - 1997 Preferred Winter Statement Mailing
Kirsten Ferguson and Elizabeth Murphy, Direct marketing Association (US), ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by Carlson Marketing Group for Hallmark Cards. This campaign targeted preferred members enrolled in Hallmark's Gold Crown Card loyalty program. The object ...
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6.
The Very Best
Debbie Hennig, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Leo Burnett for Hallmark Cards. Hallmark manufactures greeting cards and other social expressions products. One of their largest channels of distribution is the ...
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7.
Hallmark Gold Crown Card Program - 1996 Winter Statement Mailing
Theresa Worthington and Joe Sevcik, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Silver ECHO award winning campaign was created by Carlson Marketing Group, Loyalty Division for Hallmark Cards. Direct mail was used to promote the purchase of Hallmark greeting cards an ...
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