G - H: Guardian Newspapers

 

In September 2005, the UK's Guardian newspaper moved from a broadsheet to tabloid format. Andrew McGarrigle, head of ad planning, discusses the results of this change, and describes research to determ ...

Many advertisers, and most if not all newspaper brands, employ a mix of promotional and brand advertising to grow share and sales. Few do so with a creative campaign that easily accommodates both agen ...

Classified advertising is a major revenue generator for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News (MEN), rec ...

For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue. The recruitment advertising market moves with the economic cycle and the fourth quarter 2001 re ...

1980-82 TV campaign to generate sales for the Guardian newspaper. Success demonstrated by comparison between advertised and non-advertised areas, and by statistical modelling of advertising and price ...