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Award-winning case study
1.
Building a Business Through Advertising: Zanussi's Appliance of Science
Roger Clayton, Estelle Williams and Rick Bendal, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
1979-84 campaign to build a branded presence for Zanussi in the UK white goods market (laundry and refrigeration). Zanussi had taken the decision in 1976; advertising 1976-9 concentrated on washing ma ...

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