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Case Study
1.
Petits Filous - How a little rascal grew up to rule the playground
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
Despite an ever growing market Petits Filous, the brand owned by Yoplait Dairy Crest, was suffering in sales compared with competitors such as Munch Bunch. Playing on the tradition of the brand, Petit ...

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