Y - Z: Yell

 

Previous pageNext pagePage 1 of 1

all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
Business Pages
Clare Roberts and Lucy Edge, Account Planning Group (UK), Commended, Creative Planning Awards, 2001
Campaign for Business Pages, a business-to-business phone directory. Objective: to get a boring product noticed by creating some emotional links. Media used: personalised phone books and the Metro fre ...

Summary | Full Text | More Like This
Read: 13 times


1 Page:
























WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData