W - X: Whitbread

 

This Company Profile provides key details and analysis of Whitbread, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

Describes Whitbread’s three-year Winning Brands programme covering its various service sector brands (Premier Travel Inn, TGI Friday’s, Beefeater, Costa Coffee and Marriott (no longer part of Whitbrea ...

Describes experimental work by Whitbread aimed at creating a research system to facilitate board decisions about brands. Companies like Whitbreads are constantly faced with decisions whether to enter ...

Stella Artois has already featured in the Awards (1992 and 1996), covering the original 1980s campaign and the substantial upturn following the launch of the `Jacques' TV campaign in 1991 (history sum ...

Campaign in 1998-9 by BBH for Murphy's stout (Whitbread). Objective: position differently from Guinness, in a market in long-term decline. Key competition seen as lager, not stout. Media: TV, with ins ...

This 1998 paper shows new ways of measuring Stella Artois's 'reassuringly expensive' campaign, as well as discussing increased effectiveness in the long term. By employing new measures to gauge the ca ...