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Award-winning case study
1.
Whipsnade Wild Animal Park - How TV Advertising Helped Reverse a 30-Year Decline
Cathy Clift, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Whipsnade Wild Animal Park had been in long-term decline since its peak in the 1960s. This paper shows how a bold strategy of using television and local radio advertising reversed the 30-year trend an ...

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