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Case Study
1.
West's KeySearching '3 to 1' Trust Campaign
Steve Turk, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created in-house by West Publishing. West has long been a primary source of US court decisions to attorneys. Its legal research products and servic ...

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Case Study
2.
Westlaw Health Law Campaign
Steve Turk, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created in-house by West Publishing. West offers over 180 health law databases on its online legal research system called WESTLAW.

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Case Study
3.
West's California Catalog 1995-1996
Steve Turk, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created in-house by West Publishing. West offers a comprehensive line of legal research and practice products in online, CD-ROM and print formats.

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Case Study
4.
'What You Can't See' Campaign
Steve Turk, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created in-house by West Publishing. West has long been a primary source of US court decisions to attorneys; however, West now had to compete with 175 companies offering m ...

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