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Award-winning case study
1.
West Midlands Hub of Museums - Bringing the wolves to the door … and across the threshold. How the West Midlands Hub of Museums attracted a new breed of visitor
Trevor Lorains, Ian Mitchell and Richard Taylor, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
Museums and art galleries have traditionally been the preserve of the educated middle-classes. This campaign shows that it is possible to broaden their appeal to a wider audience, if you approach them ...

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