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Profile
1.
Company Profile: Wella (Germany)
Company Profile in association with Adbrands, October 2007
This Company Profile provides key details and analysis of Wella, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to r ...

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Paper
2.
Marketing Research for Value-driven Advertising. A Case Study on the Basis of the International Campaign for Wella AG
Anne Bell and Veronika Gnajda, ESOMAR, Qualitative Research, Athens, November 1999
This paper describes the evaluation of advertising concepts for an international campaign based on a new brand strategy. The subject has a global perspective and reflects the demand on marketing resea ...

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