W - X: Welcomgroup ITC Hotels (Ind)

 

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Case Study
1.
Welcomlink
Sunil Sarin and Ajanta Barker, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Welcomgroup, ITC Hotels, based in India. The objective of this direct mail effort was to generate hotel stays and customer retention ...

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