W - X: Washington's Lottery

 

Previous pageNext pagePage 1 of 1


all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Washington's Lottery: Scratch Gift Giving
New York American Marketing Association, Silver, Government, Institutional & Recruitment, EFFIE Awards 2007
Washington’s Lottery wanted to boost Scratch ticket sales by another $10 million dollars. But where those extra sales were going to come from was not particularly obvious. We had no new games or prize ...

Summary | Full Text | More Like This
Read: 57 times
Award-winning case study
2.
Washington's Lottery - Lotto Relaunch
New York American Marketing Association, EFFIE Awards, 2005
In fall of 2003, the Washington Lottery was set to re-launch its much- loved Lotto game...but with a twist. Average jackpots would be one sixth the size of what players had become accustomed to. The f ...

Summary | Full Text | More Like This
Read: 24 times


1 Page:


























































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData