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Award-winning case study
1.
The Listerine Oncle Georges campaign
B Turner, S Kumar, R Thibaudeau, F Larocque, P Dickinson and T Pigott, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995
1992-3 campaign in Quebec for Listerine Original mouthwash, incorporating the launch of new variant Coolmint: objective was to break through considerable resistance to Listerine (shown by research) an ...

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