W - X: Wachovia

 

On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry. In this spot the company avoided the stock images of financial services adverti ...

In 2001, following its merger with “First Union”, “Wachovia Corporation” was the USA’s fourth-largest bank. In 2002, Wachovia launched their “Uncommon Wisdom” campaign, conceived to raise awareness of ...

Describes how Wachovia Bank, one of the world’s leading correspondent banks, has grown and developed its branding. It competes head-on with local banks without having their local presence. Key proposi ...

The author describes how Wachovia, a US banking and financial services company, has developed a holistic emerging market strategy central to the company's development. She covers the roles and results ...