W - X: Wachovia

 

Previous pageNext pagePage 1 of 1


all[4]papers[2]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
Wachovia Corporation: Financial World campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1789-1795
On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry. In this spot the company avoided the stock images of financial services adverti ...

Summary | Full Text | More Like This
Read: 51 times
Case Study
2.
Wachovia Corporation: Uncommon Wisdom campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1789-1795
In 2001, following its merger with “First Union”, “Wachovia Corporation” was the USA’s fourth-largest bank. In 2002, Wachovia launched their “Uncommon Wisdom” campaign, conceived to raise awareness of ...

Summary | Full Text | More Like This
Read: 59 times
Paper
3.
No bricks and mortar, no advertising, and a new name growing the Wachovia global correspondent banking brand
Eileen Mijlin, The Advertiser, June 2004, pp.34-35
Describes how Wachovia Bank, one of the world’s leading correspondent banks, has grown and developed its branding. It competes head-on with local banks without having their local presence. Key proposi ...

Summary | Full Text | More Like This
Read: 14 times
Paper
4.
New company, new brand, new focus on multicultural marketing
Georgette Dixon, The Advertiser, Nov 2002, pp.20-25
The author describes how Wachovia, a US banking and financial services company, has developed a holistic emerging market strategy central to the company's development. She covers the roles and results ...

Summary | Full Text | More Like This
Read: 11 times


1 Page:
























































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData