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Award-winning case study
1.
W.K.Buckley Limited
Bill Parker, Byrne Peter and Jack Bensimon, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1997
W. K. Buckley is a 77-year-old family-owned Canadian company manufacturing cough remedies. In 1987, Buckley's Mixture, the flagship brand, had a 2% share of the market, being viewed as out-of-date, no ...

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