U - V: Virgin Trains

 

After a successful year in 2006, during which its punctuality rate reached 94% and its high-speed London to Manchester train service began to run every half hour, Virgin Trains was keen to take on its ...

This paper discusses the second stage (running from 2004-05) of Virgin's campaign to rekindle enthusiasm for train travel. Virgin acquired the Cross Country and West Coast networks in 1997, and the la ...

Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished. Not even when the op ...