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Case Study
1.
United States Postal Service: Fly Like An Eagle campaign
Mariko Fujinaka, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1717-1720
Even though the United States Postal Service (USPS) was made an independent agency in the 1970s, it was not until Loren Smith became the chief of postal marketing for USPS in 1994 that the organizatio ...

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Read: 40 times
Case Study
2.
Direct Mail Delivers
Greg Whiteman and Amy Neal, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wunderman Cato Johnson for the United States Postal Service. With direct mail being a critical source of revenue for the USPS, this campaign was launched in ord ...

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Read: 1 times
Case Study
3.
U.S. Postal Service Consolidator Program
Cathy Janus and Deborah Wierum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to acquire customers for Package Consolidation, a servic ...

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Read: 1 times
Case Study
4.
'What's Your Global Priority?' Retail Kit
David Shinnebarger and Deborah Wierum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to build awareness and interest in Global Priority Mail among sm ...

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Read: 1 times
Case Study
5.
U.S. Postal Service SOHO Program
David Shinnebarger and Deborah Wierum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to generate leads and acquire customers for USPS expedited servi ...

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Read: 2 times
Case Study
6.
What's Your Priority Rate Increase Program
David Shinnebarger and Deborah Wierum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to acquire customers for the USPS' Priority Mail service. The ca ...

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Read: 1 times
Case Study
7.
USPS Celebrate the Century Education Series
Linda Hounchell and Debbie Wierum, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service (USPS). The objective of this multi-media campaign was to engage kids, aged 8 to 12, in a fun, yet educational p ...

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Read: 1 times
Case Study
8.
Stampers
Liz Duffy and Azzezaly Jaffer, Direct marketing Association (US), ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by FCB Direct for the United States Postal Service (USPS). Stamp collecting is a fading hobby in the US, declining from two million collectors in the 1950 ...

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