U - V: United Distillers/United Distillers and Vintn...

Page 1 of 1

all [6]papers [0]cases [5]news [0]classics [1]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

United Distillers and Vintners of North America: Russian Art campaign
William Baue, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1705-1708

United Distillers and Vintners of North America initiated an advertising campaign for Stolichnaya vodka, using contemporary Russian art to halt a sales decline. The article also discusses Stolichnaya ...

Summary | Full Text | More Like This
Read: 53 times

Archers - How Archers adapted to thrive as our target rejected fuzzy navels in favour of pierced navels
Paul Warwick, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000

Archers, an alcoholic drink brand, was launched during the 1980s yuppie cocktail boom, but hit a natural growth ceiling with the early 1990s recession. Then changes in youth culture post 1992 (`sessio ...

Summary | Full Text | More Like This
Read: 29 times

Ringing the changes: developing a sound strategy for Bell's Whisky
Ian Hilton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998

This 1998 paper shows how the 1994 decision to make Bell's Scotch Whisky the first significant spirit brand to advertise on television has influenced the brand's fortune. The strategic decision adopte ...

Summary | Full Text | More Like This
Read: 14 times

Marketing to men in the Millennium
David Jones and Panos Assiotis, ESOMAR, Power of Knowledge Congress, Berlin September 1998

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically, it presents the way we can use the input of the latest global RIO ( ...

Summary | Full Text | More Like This
Read: 123 times

Rx - the bourbon that wouldn't give up
Nick Johnson, Account Planning Group (UK), Creative Planning Awards, 1997

How do you get twentysomething drinkers across Europe interested in the history and heritage of a 127-year old bourbon brand? This paper seeks to demonstrate how insightful planning and the sensitive ...

Summary | Full Text | More Like This
Read: 8 times

Johnnie Walker - The Club
Titain Shah Singh and Rakhshin Patel, Direct marketing Association (US), ECHO Awards, 1997

This 1997 DMA ECHO entry was created by HTA Direct for United Distillers Plc. While the government of India does not permit the sale of 'Bottled in Scotland' whisky brands in India, United Distillers ...

Summary | Full Text | More Like This
Read: 0 times