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Licence renewal campaign: how advertising helped central television win the ultimate game of poker
Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992

This paper examines how advertising helped Central Television in its licence renewal campaign in 1992. The usual parameters for a successful campaign are not applicable, for obvious reasons. HHCL devi ...

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2.

United Biscuits: A Case History of Brand Success and Advertising Effectiveness
Peter Hartley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980

Launch of United, a brand intended to reinforce United Biscuits' dominance of the biscuit countline market. The market and opportunity, and development of the product, are explained. United naturally ...

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UBS Financial Services, Inc.

UDV/North America

UK Canned Salmon

Ulta3 Cosmetics and Salons

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