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Company Profile: UPS (US)
Company Profile in association with Adbrands, October 2008
This Company Profile provides key details and analysis of UPS, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rel ...
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2.
UPS - Whiteboard
New York American Marketing Association, Gold, Delivery Products and Services, EFFIE Awards 2008
The 'White Board' campaign set out to establish UPS as being more than just a shipping company by focusing on some of the more surprising capabilities the company offered. The campaign explained indiv ...
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3.
UPS: 'Consider it done'
Ian Davidson and Terry McGrath, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
This 1998 paper explains how in 1995 advertising helped UPS, the world's largest delivery company, to overcome the losses incurred by expanding internationally. Altogether £1bn was set out to fix Euro ...
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