S - T: Scott

 

This case shows how Cottonelle turned its back on the clichés of bathroom tissue advertising, and grew market share in the face of intense competition — from P&G’s Charmin on the one hand, and Irving ...

This paper discussed the challenge facing the Scott/JWT team developing launch advertising for Andrex Moist Toilet Tissue. It was the application of transactional analysis that provided the crucial in ...

Launch of Andrex brand into the kitchen roll market: difficult because it had become a commodity market with very high own-label penetration. Research showed that consumers needed a product-based reas ...

First prize in the `longer and broader effects' category. Andrex was already featured in vol.4 (no.4221): this paper brings the story up to date. It shows how consistent advertising based on the Labra ...

Relaunch campaign, 1987, of a premium quality baby wipe, first launched in 1984. New pack sizes. TV-am used.